Convixion Grupo Morón's Circular Economy Project

The concept of the "circular economy" is playing an increasingly important role in 21st-century industry.

The depletion of natural resources and the environmental impact generated by industrial processes are calling the traditional "take, make and dispose" economic model into question. As a result, a new economic paradigm is emerging in which environmental sustainability takes center stage.

Based on the principles of recycling, repairing and reusing, the circular economy seeks to transform waste into resources, reducing CO₂ emissions, water consumption and energy use while actively contributing to environmental protection.

Built upon these principles, Convixion is Grupo Morón's new project focused on circular economy practices, local and kilometer-zero production, and eco-design. It also promotes healthy lifestyle habits and integrates sustainability into the company's internal processes.

The Circle

At our estate, located near our factory in La Rioja, horse breeding (Convixion Horses) is combined with olive cultivation (Convixion Oil).

The waste generated through horse breeding is used as natural fertilizer for the olive groves, preserving the estate's natural ecosystem.

The harvested olives are used to produce premium single-variety Arbequina extra virgin olive oil through cold extraction using mechanical methods. The process takes place in a traditional olive mill located just a short distance from the estate.

But the cycle does not end there. We recycle the by-products generated during olive oil production and transform them into fibers used to manufacture a fully recycled and environmentally friendly textile that will become part of Grupo Morón's extensive product portfolio.

Eco-Design

This new textile can, in turn, be used as a raw material in the footwear, textile, orthotics, safety and many other manufacturing sectors, helping to promote eco-design as a production philosophy.

This approach focuses on raw materials from their origin, monitoring and minimizing environmental impacts throughout their entire life cycle, with the goal of developing products that are more environmentally responsible.

Ultimately, Convixion represents the embodiment of Grupo Morón's innovation and commitment to sustainability and environmental responsibility.